Crisis, Issues and Reputation Management

Crisis, Issues and Reputation Management - PR in Practice

eBook (03 Apr 2014) | English

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Synopsis

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.

Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.

Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Book information

ISBN: 9780749469931
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 659.2
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (xvi, 262 )
Weight: -1g