Publisher's Synopsis
This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
Creative Strategy in Advertising
4th Edition
Book (08 Nov 1991)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780534162900 |
| Publisher: | Wadsworth |
| Imprint: | Wadsworth |
| Pub date: | 08 Nov 1991 |
| Edition: | 4th Edition |
| DEWEY: | 659.132 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 418 |
| Weight: | 720g |
| Height: | 235mm |
| Width: | 190mm |
| Spine width: | 19mm |
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