Crafting and Executing Strategy

Crafting and Executing Strategy The Quest for Competitive Advantage : Concepts and Cases

22nd edition

Paperback (29 Mar 2019)

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Publisher's Synopsis

* Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
* Emphasis on company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
* Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Book information

ISBN: 9781260565744
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: 22nd edition
DEWEY: 658.4012
DEWEY edition: 23
Weight: 1178g
Height: 203mm
Width: 253mm
Spine width: 31mm