Consumer Behaviour

Consumer Behaviour

2nd Edition

Paperback (31 Mar 2009)

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Synopsis

Building on the success of the first edition , the new edition of of Consumer Behaviour has been  fully revised and updated to be even more student friendly.

Through the author teams seven decades of teaching and  researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.

Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.  

Book information

ISBN: 9780470994658
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 2nd Edition
DEWEY: 658.8342
DEWEY edition: 22
Language: English
Number of pages: 560
Weight: 1802g
Height: 260mm
Width: 196mm
Spine width: 25mm