Publisher's Synopsis
This text aims to provide case material based on UK and European countries for use in the teaching of strategic management. It contains 16 cases of actual business organizations facing a variety of strategic issues. They all date from 1986 onwards and have been successfully used for examinations or for classroom discussion. The nature of the issues covered in the cases should enable them to be incorporated into strategic management teaching programmes at undergraduate, post-experience and MBA levels.;The cases, grouped under industry headings, provide a span from large multinational companies to medium sized UK based firms. A particular feature of the book is the list of questions relating to each company which are indicative of some of the significant issues found in each case.;In addition, there are three introductory chapters designed to introduce the student to the nature of the subject and the analysis of cases.
