2004-2005 ed.
Paperback (22 Dec 2004)
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Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the electronic version of the Coursebook. It includes a glossary listing marketing terms and their meanings.
| ISBN: | 9780750661942 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 22 Dec 2004 |
| Edition: | 2004-2005 ed. |
| DEWEY: | 658.8 |
| Language: | English |
| Number of pages: | 352 |
| Weight: | 816g |
| Height: | 210mm |
| Width: | 297mm |
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