Publisher's Synopsis
In today's global environment, making strategic business choices is key to successful decision-making. This book is intended to assist any multinational companies or executives to swiftly understand the business environment in the sub-Saharan African region and avoid common mistakes. It will also assist investors who are dreaming to familiarize themselves with the region's business environment to know what is required to make a success of venturing in sub-Saharan Africa. Thus, this book will also inspire the African entrepreneurs to be gifted players on the global marketplace. This unique text provides an occasion for an excellent strategic approach to its users to explore the economic, ethical, and moral practices and the political, legal, technological, and regulatory issues of the sub-Saharan African countries to better handle the challenges and opportunities managers will face while making their operational decisions. In addition to the topics aforementioned, issues such as economic development, exports/imports, natural resource inventory, the monetary system in different sub-Saharan African countries, and trade and foreign direct investment themes will also be addressed. Understanding the African approach to business and being mindful of the business culture will lead to great success while conducting business on the African continent.
