Paperback (07 Oct 2021)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 2-3 weeks
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
| ISBN: | 9781641057936 |
| Publisher: | American Bar Association |
| Imprint: | American Bar Association |
| Pub date: | 07 Oct 2021 |
| DEWEY: | 340.0681 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxii, 229 |
| Weight: | 340g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 15mm |
$0.86off
Paperback
Published 18 Jun 2020
Save $0.86
$11.70off
Paperback
Published 03 Jul 2023
Save $11.70
$1.71off
Paperback
Published 01 Apr 1996
Save $1.71
