Building Brands on Purpose

Building Brands on Purpose A Strategic Marketing Framework to Win the Hearts and Minds of Your Team and Customers, for Life

Paperback (07 Jul 2021)

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Synopsis

Purpose is the foundation for organisations that last - what's yours?

Profit alone won't safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.

Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love.

Read this book to:

 Understand why your personal and brand values are paramount to your organisation's culture, content, customers and crew

 Ensure your marketing is in line with your purpose and values

 Utilise templates for your marketing strategy creation and marketing campaign planning

 Learn how to create marketing assets instead of liabilities

 Operate your business with the power and purpose of one

Book information

ISBN: 9781781336021
Publisher: Rethink Press Limited
Imprint: Rethink Press
Pub date:
DEWEY: 658.827
DEWEY edition: 23
Language: English
Number of pages: 218
Weight: 259g
Height: 216mm
Width: 140mm
Spine width: 12mm