Branded The Buying and Selling of Teenagers

Paperback (19 Feb 2004)

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Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product the girls obsessed with cosmetic surgery who will do anything to look like women on TV and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

Book information

ISBN: 9780738208626
Publisher: Little, Brown
Imprint: Basic Books
Pub date:
DEWEY: 658.8340835
DEWEY edition: 22
Language: English
Number of pages: 247
Weight: 299g
Height: 210mm
Width: 140mm
Spine width: 18mm