Publisher's Synopsis
In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn't a perfect world. We have to be smart about how we help people embrace
change. 'Brand' is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.
Brand the Change unpacks the entire brand building process from strategy to implementation, with practical examples from inspiring, impact-driven brands.
It offers tried and tested tools and exercises to build your own brand for change.
Founders and practitioners open up their hard earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more.
Do you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts and hands of more
people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.
This book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18
years of brand building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change making brands and 7 guest essays
from experts.
