2013
Hardback (09 Nov 2012)
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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
| ISBN: | 9781137019486 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 09 Nov 2012 |
| Edition: | 2013 |
| DEWEY: | 658.827 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 162 |
| Weight: | 424g |
| Height: | 238mm |
| Width: | 164mm |
| Spine width: | 16mm |
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