Publisher's Synopsis
This comprehensive guide is about the importance of personality and creating a true, unique, and identifiable brand voice along with the steps to get you there.
Inside, you'll find a step-by-step framework to:
- Define a brand personality that matches your company's unique culture
- Articulate how you help customers succeed in ways competitors can't
- Convey your brand personality in content, campaigns, and conversations
- Build consensus and excitement for a brand launch
- Measure the impact of brand personality on your business goals
