Hardback (01 Sep 2006)
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With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered
BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Key features
| ISBN: | 9780814473900 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education / Europe, Middle East & Africa |
| Pub date: | 01 Sep 2006 |
| DEWEY: | 658.834082 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 1 online resource (xviii, 238 ) |
| Weight: | 600g |
| Height: | 235mm |
| Width: | 152mm |
| Spine width: | 30mm |
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