Binge Marketing

Binge Marketing The Best Scenario for Building Your Brand

Paperback (22 Oct 2020)

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Synopsis

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

Book information

ISBN: 9781911671046
Publisher: LID Publishing
Imprint: LID Publishing
Pub date:
Language: English
Number of pages: 232
Weight: 234g
Height: 138mm
Width: 215mm
Spine width: 18mm