Publisher's Synopsis
Beyond Pleased is a practical guide for new and existing entrepreneurs, on how to grow and sustain their business, after the start, through their most viable asset, the customer. This book teaches you how to learn more about your customers to create a pattern of excellent service in your business. The customer experience goes beyond the transaction; it's about the cumulative experience your customers have when they interact with your business, what they think and feel, and what you can do to make it better.With this guide, you will learn: - How to get and use customer feedback to identify areas for improvement and make specific changes in your business.- The importance of employee training to give your staff the tools they need to carry excellent service through the entire customer experience.- Tips to recoup customer acquisition costs and cultivate a loyal customer base that will refer friends and colleagues.- How to correctly price your product and services for your target customer.In an era where prioritizing customer service is vital, any company that doesn't do so will crash and burn. Whenever a customer service issue arises, Beyond Pleased is like having a consultant on staff to train you on what to do.
