Hardback (30 Jun 2001)
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The author uses case studies to examine strategies to bring innovations to market. He also offers techniques to discover insights out of the information overload and includes peoples fears about failing at their innovative efforts.
| ISBN: | 9780793141081 |
| Publisher: | Dearborn |
| Imprint: | Dearborn |
| Pub date: | 30 Jun 2001 |
| DEWEY: | 658.514 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 262 |
| Weight: | 522g |
| Height: | 229mm |
| Width: | 159mm |
| Spine width: | 23mm |
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