Bad to Good

Bad to Good Achieving High Quality and Impact in Your Research

First edition

Paperback (25 Aug 2016)

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For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, 'Bad to Good' posits that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals in the sub-disciplines of business. With the objective of reducing the high volume of bad practices in research in finance, management and marketing, the book offers tools for improving theory construction and empirical testing of theory especially by early-to-mid scholars. 'Bad to Good' covers 24 common bad practices, explaining why they are bad and how to replace them with good practices. Arch Woodside is a leading voice on how to improve business research. He served as the Editor-in-Chief of the 'Journal of Business Research' (JBR) for forty years. In 2016 the JBR ranked first among the top-twenty journals in marketing in the h-5 index (an impact metric) and seventh among the strategic management sub-discipline.

Book information

ISBN: 9781786353344
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Publishing
Pub date:
Edition: First edition
DEWEY: 650.072
DEWEY edition: 23
Language: English
Number of pages: xi, 306
Weight: 472g
Height: 153mm
Width: 229mm
Spine width: 21mm