Asian Agribusiness Management

Asian Agribusiness Management Case Studies in Growth, Marketing, and Upgrading Strategies

Hardback (09 Oct 2018) | English

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This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.

Book information

ISBN: 9789813233133
Publisher: World Scientific
Imprint: World Scientific Publishing
Pub date:
DEWEY: 630.68
DEWEY edition: 23
Language: English
Number of pages: xvi, 242
Weight: 512g
Height: 159mm
Width: 235mm
Spine width: 21mm