Apex Hides the Hurt

Apex Hides the Hurt

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Paperback (01 Mar 2018)

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Synopsis

This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

Book information

ISBN: 9780708898758
Publisher: Little, Brown
Imprint: Fleet
Pub date:
Edition: Reprint
DEWEY: 813.54
DEWEY edition: 23
Language: English
Sales rank: 30643
Number of pages: 224
Weight: 208g
Height: 129mm
Width: 197mm
Spine width: 18mm