Anchoring Effects in the Absolute Judgment of Verbal Materials (Classic Reprint)

Anchoring Effects in the Absolute Judgment of Verbal Materials (Classic Reprint)

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Publisher's Synopsis

Excerpt from Anchoring Effects in the Absolute Judgment of Verbal Materials

The case for the existence of principles of judgment which have general applicability rests upon evidence from a number Of sources. For our purposes, it will suffice merely to indicate the variety of the bases for the hypothesis of a single mechanism Of judgment.

Such very general principles as number-preferences and the round-number tendency have long been recognized as common to many judgment-situations. Coover (12) brought together a mass Of statistical evidence demonstrating the influence of these mental habits upon judgments in a wide variety Of situations. His ex amination of the Twelfth and Thirteenth Census Reports revealed a tendency for people to give their chronological ages in multiples Of five or in even numbers. He found, too, that round-number tendencies and number-preferences distort the distributions of lengths Of criminal-sentences assigned by judges, of astronomers'

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Book information

ISBN: 9780656230464
Publisher: Fb&c Ltd
Imprint: Forgotten Books
Pub date:
Number of pages: 96
Weight: 286g
Height: 229mm
Width: 152mm
Spine width: 6mm