Publisher's Synopsis
This practical, hands-on learning system walks you step-by-step through every crucial decision and implementation detail associated with profitable e-commerce! The book reviews the key strategic, technical, financial, and architectural issues associated with deploying advanced intranets, extranets, and Web sites, and integrating with legacy systems. Next, it covers key e-commerce fundamentals, including B2B, B2C, and supply chain integration, strategy, and security. The authors review key issues facing today's e-Commerce decision-maker, showing how to avoid costly mistakes, analyze traffic, plan for growth, and incorporate new technologies. The book includes an exceptionally detailed briefing on Web and e-commerce legal issues, from intellectual property rights and domain name ownership to site-owner liability and terms of use.
