An Introduction to Focus Groups

An Introduction to Focus Groups

Book (09 Aug 2016)

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Publisher's Synopsis

Professor Rosaline Barbour explains what a focus group is and how to use one effectively. She also discusses how focus groups are designed and how the results should be used and interpreted.

Book information

ISBN: 9781473964600
Publisher: SAGE Publications Ltd.
Imprint: SAGE Publications Ltd.
Pub date:
DEWEY: 001.433
DEWEY edition: 23

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