eBook (24 Jun 2010)
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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Our products cover an extremely broad academic and educational spectrum, and we aim to make our content available to our users in whichever format suits them best.We publish for all audiences-from pre-school to secondary level schoolchildren; students to academics; general readers to researchers; individuals to institutions. Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
| ISBN: | 9780191576614 |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Pub date: | 24 Jun 2010 |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Number of pages: | 140 |
| Weight: | -1g |
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