Fourth Edition
Paperback (13 Oct 2005)
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ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
| ISBN: | 9780324422825 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western |
| Pub date: | 13 Oct 2005 |
| Edition: | Fourth Edition |
| Number of pages: | 432 |
| Weight: | 572g |
| Height: | 235mm |
| Width: | 164mm |
| Spine width: | 16mm |
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Paperback
Published 18 Jun 2020
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