Publisher's Synopsis
Delivering modern library services in an age of rapidly changing societal environments and ubiquitous technology is a complex business. Contemporary public libraries serve to fulfil a number of key socio-economic objectives and in order to do so offer a wide range of services and experiences. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Using website metrics and tracking your leads and conversions should play a vital role in measuring what's working and what's not on your company's website. Building up a history of metrics will enable a library institution to identify trends and opportunities, analyze the traffic data to consistently improve site's effectiveness, and monitor the lead generation process, conversion rates, and return on investment. Web analytics programs will enable to track the number of visitors to site and determine how many new visitors versus returning visitors are. Tracking these numbers over time, and before and after marketing initiatives, will show growth trends and helps to determine the effectiveness of different advertising initiatives. It's important to monitor what the site's visitors are doing once they get to the site. If the visitors are coming to the site and then immediately leaving, it may need to take a close look at the content on the page, update it, and then monitor results. Advanced Web Metrics with Google Analytics provides a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on social media. It explores a number of key factors required for successful library projects through the perspectives of library managers and practitioners. It will be of valuable for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond. Delivering modern library services in an age of rapidly changing societal environments and ubiquitous technology is a complex business. Contemporary public libraries serve to fulfil a number of key socio-economic objectives and in order to do so offer a wide range of services and experiences. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Using website metrics and tracking your leads and conversions should play a vital role in measuring what's working and what's not on your company's website. Building up a history of metrics will enable a library institution to identify trends and opportunities, analyze the traffic data to consistently improve site's effectiveness, and monitor the lead generation process, conversion rates, and return on investment. Web analytics programs will enable to track the number of visitors to site and determine how many new visitors versus returning visitors are. Tracking these numbers over time, and before and after marketing initiatives, will show growth trends and helps to determine the effectiveness of different advertising initiatives. It's important to monitor what the site's visitors are doing once they get to the site. If the visitors are coming to the site and then immediately leaving, it may need to take a close look at the content on the page, update it, and then monitor results. Advanced Web Metrics with Google Analytics provides a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on social media. It explores a number of key factors required for successful library projects through the perspectives of library managers and practitioners. It will be of valuable for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond. Delivering modern library services in an age of rapidly changing societal environments and ubiquitous technology is a complex business. Contemporary public libraries serve to fulfil a number of key socio-economic objectives and in order to do so offer a wide range of services and experiences. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Using website metrics and tracking your leads and conversions should play a vital role in measuring what's working and what's not on your company's website. Building up a history of metrics will enable a library institution to identify trends and opportunities, analyze the traffic data to consistently improve site's effectiveness, and monitor the lead generation process, conversion rates, and return on investment. Web analytics programs will enable to track the number of visitors to site and determine how many new visitors versus returning visitors are. Tracking these numbers over time, and before and after marketing initiatives, will show growth trends and helps to determine the effectiveness of different advertising initiatives. It's important to monitor what the site's visitors are doing once they get to the site. If the visitors are coming to the site and then immediately leaving, it may need to take a close look at the content on the page, update it, and then monitor results. Advanced Web Metrics with Google Analytics provides a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on social media. It explores a number of key factors required for successful library projects through the perspectives of library managers and practitioners. It will be of valuable for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond. Delivering modern library services in an age of rapidly changing societal environments and ubiquitous technology is a complex business. Contemporary public libraries serve to fulfil a number of key socio-economic objectives and in order to do so offer a wide range of services and experiences. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Using website metrics and tracking your leads and conversions should play a vital role in measuring what's working and what's not on your company's website. Building up a history of metrics will enable a library institution to identify trends and opportunities, analyze the traffic data to consistently improve site's effectiveness, and monitor the lead generation process, conversion rates, and return on investment. Web analytics programs will enable to track the number of visitors to site and determine how many new visitors versus returning visitors are. Tracking these numbers over time, and before and after marketing initiatives, will show growth trends and helps to determine the effectiveness of different advertising initiatives. It's important to monitor what the site's visitors are doing once they get to the site. If the visitors are coming to the site and then immediately leaving, it may need to take a close look at the content on the page, update it, and then monitor results. Advanced Web Metrics with Google Analytics provides a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on social media. It explores a number of key factors required for successful library projects through the perspectives of library managers and practitioners. It will be of valuable for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.
