A Practical Guide to the Fashion Industry

A Practical Guide to the Fashion Industry Concept to Customer - Basics Fashion Management

Second edition

Paperback (25 Feb 2021)

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Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Book information

ISBN: 9781350079670
Publisher: Bloomsbury Publishing (UK)
Imprint: Bloomsbury Visual Arts
Pub date:
Edition: Second edition
DEWEY: 338.4774692
DEWEY edition: 23
Language: English
Number of pages: 192
Weight: 398g
Height: 228mm
Width: 161mm
Spine width: 15mm