Publisher's Synopsis
For many therapists, starting or building their own private practice can be daunting. How do you get referrals? Do you need a website? How do you differentiate yourself from other therapists? How much should you charge?
Few graduate programs offer training in business marketing, software tools, branding or referral networks, leaving therapists to feel confused and overwhelmed.
This book aims to address these deficits, guiding and supporting therapists through the process of building their therapy practice.
You will learn:
- How to generate a large referral network that includes doctors, clinics, and colleagues
- How to harness the internet and build a website
- How to develop and manage a distinct brand and online presence
- How to know your worth and make smart business decisions
- How to differentiate yourself from other therapists
- How to use client feedback to build your reputation
