Publisher's Synopsis
Millions of businesses start with a dream every year, only to fade into memory. Over 90% of them fail within the first year of operations. The visionary owners sacrificed their savings and, in many instances, the investments of friends and family. Why is that? There are many reasons, such as poor planning and preparation are the most obvious. This book helps you to avoid the costly mistakes countless businesses make. It doesn't have to be so hard. Based on research from 20+ years of experience in business and six years as an external consultant, working with startups, solo-preneurs an SME worldwide, author, Lucy Kovalova-Woods, has summarized the most important recommendations, tools and advice, so anyone with this startup handbook will be able to prepare and effectively start a profitable business. Anyone will be able to bring their dream into reality.The Startup Handbook provides a practical yet straightforward step-by-step guide, outlining the most common mistakes and offers several examples and case studies to make it easier for the reader to absorb information and correctly implement it.Moreover, Lucy is always happy to help you - just email her with an additional request. From the first edition reviews: 'As a startup business, I found this book to be extremely helpful in understanding how to structure my business and create a functional business plan. In this single book, I learned more than I learned through all the so-called professionals who advised me. It showed me step by step what I needed to do, provided case studies that reinforced the information, and even useful charts and graphs. I'll use and reuse the information from this book for quite a while. Therefore, I highly recommend "StartUp Handbook - from the idea to business..." to anyone considering starting a business as well as those who already started a business.' Robert Ketteringham'Liudmyla provides a comprehensive overview of how to create a successful startup. In particular, I liked the fact that there was a detailed breakdown of research activities. Many startups fail with even the most basic of understandings of their target mark, increasing their chances of failure substantially. If you follow Ludmila's advice, you'll maximize your chances of success.' Amazon customer
