Publisher's Synopsis
Read the book that has inspired thousands of people around the world to pursue their Plan A--making bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers. Feel like you're always settling for Plan B? Have big goals but something--or someone--is holding you back? There is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: Eliminate any thoughts of retreat. In this gripping rags-to-riches instant classic, Matt Higgins provides the blueprint he used to go from a desperate sixteen-year-old high school dropout caring for his sick mother in Queens, New York, to a shark on Shark Tank. Now a serial entrepreneur with a billion-dollar portfolio of some of America's most beloved brands, Higgins unpacks the burn-the-boats strategy with raw emotion and radical transparency.
