Publisher's Synopsis
Seminar paper from the year 2015 in the subject Business economics - Miscellaneous, grade: 80.00/100.00, University of Strathclyde (Strathclyde Business School), course: Performance Measurement & Management, language: English, abstract: In 2001, CNN euphorically described Zara as "a Spanish success story" (CNN, 2001). Thirteen years later, Tobias Buck of The Financial Times called the Spanish fashion brand "one of the most striking corporate success stories of recent years" (Buck, 2014). Having started as a small fashion store in A Coruña, Zara is now the flagship brand of Inditex, the biggest fashion retailer in the world.
