4th Edition

Paperback (05 Apr 2007)

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Publisher's Synopsis

The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical Click here for the author's website.

Book information

ISBN: 9781861978141
Publisher: Profile
Imprint: Profile Books
Pub date:
Edition: 4th Edition
DEWEY: 303.49
DEWEY edition: 22
Language: English
Number of pages: 300
Weight: 344g
Height: 196mm
Width: 130mm
Spine width: 22mm