Publisher's Synopsis
London is a creative and cultural melting pot for international designers to develop their creative identity. London Fashion Week is renowned for showing an edgier breed of fashion designer, and for celebrating cuttingedge couture that pushes the boundaries of convention. This is the first book to embrace the whole of the UK ands its creative influence on international fashion. It is aimed at industry professionals, students and anyone with an interest in fashion. Both inspirational and informative, it will also appeal as a coffee-table book, being visually inspiring and modern. This book focuses on the British designers since 2000 who have made their influence resonate globally: designers such as Stella McCartney, Alexander McQueen, Hussein Chalayan, Vivienne Westwood, John Galliano, Julien MacDonald, Giles Deacon, Matthew Williamson and Paul Smith. Each chapter is devoted to one designer and defines visually how Britishness informs their work, showing final collections, process work and studio space. Text in the form of questions and answers or running text illustrates each designer's British influence and distinct style.
