The Longer Long Tail

The Longer Long Tail How Endless Choice Is Creating Unlimited Demand

New Edition

Paperback (02 Jul 2009) | English

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Synopsis

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

About the Publisher

Random House Business Books

Random House Business Books

Random House Business Books boasts some of the best-known and most widely respected works and authors in business book publishing, from Jim Collins (Good to Great and How the Mighty Fall), via Ram Charan and Larry Bossidy (Execution) to Chris Anderson (The Long Tail and Free). It includes books on leadership and management (for example, Allan Leighton’s On Leadership and Tough Calls), titles on economics (Alex Brummer’s The Crunch), and works on business skills (Chip and Dan Heath’s Made to Stick and Switch).

Book information

ISBN: 9781847940360
Publisher: Random House
Imprint: Random House Business Books
Pub date:
Edition: New Edition
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 267
Weight: 210g
Height: 197mm
Width: 131mm
Spine width: 20mm