The Ride of a Lifetime

The Ride of a Lifetime Lessons in Creative Leadership from the CEO of the Walt Disney Company

Hardback (23 Sep 2019)

Save $2.81

  • $28.09
  • $25.28
Add to basket

Includes delivery to USA

10+ copies available online - Usually dispatched within 48 hours


The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. 'I knew there was nothing to be gained from arguing over the past', Iger writes. 'The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go'. It came down to three clear ideas: (1) Create the highest quality content Disney could produce. (2) Embrace and adopt technology instead of fighting it. And (3) Think bigger - think global - and turn Disney into a stronger brand in international markets.

Book information

ISBN: 9781787630468
Publisher: Transworld
Imprint: Bantam Press
Pub date:
DEWEY: 658.40092
DEWEY edition: 23
Language: English
Sales rank: 26360
Number of pages: xxiii, 246 , 8 unnumbered of plates
Weight: 490g
Height: 247mm
Width: 173mm
Spine width: 26mm