
Behavioural Economics Psychology, Neuroscience, and the Human Side of Economics - Hot Science
Paperback (07 Jan 2021)
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The controversial science that claims to have revolutionised economics.
David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
Book information
ISBN: | 9781785786440 |
Publisher: | Icon Books Ltd |
Imprint: | Icon Books |
Pub date: | 07 Jan 2021 |
DEWEY: | 330.019 |
DEWEY edition: | 23 |
Language: | English |
Sales rank: | 24470 |
Number of pages: | 176 |
Weight: | 120g |
Height: | 204mm |
Width: | 129mm |
Spine width: | 16mm |