Sur/petition The New Business Formula to Help You Stay Ahead of the Competition

Paperback (01 Aug 2019)

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Publisher's Synopsis

Don't chase the market leader, be the market leader.

Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.

It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.

Broken down into 3 sections Sur/petition will explain:

1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
2. The difference between traditional competition and sur/petition
3. The meaning of 'valufacture' and how to create value for your business

Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

About the Publisher

Vermilion

Covering the areas of personal development, health, diet, relationships, psychology and parenting, Vermilion's titles combine cutting-edge research with reassuring, straight forward strategies to motivate, instruct and comfort. With authoritative, practical and inspirational advice from respected authors such as Oliver James, Tim Ferris, Gina Ford, Dr Atkins, Edward de Bono, Dr Phil McGraw, Lynda Field and Judi James, Vermilion books really change lives.

Book information

ISBN: 9781785041914
Publisher: Ebury Publishing
Imprint: Vermilion
Pub date:
DEWEY: 338.6048
DEWEY edition: 23
Language: English
Number of pages: 240
Weight: 246g
Height: 135mm
Width: 215mm
Spine width: 19mm