Yes!

Yes! 60 Secrets from the Science of Persuasion

10th anniversary edition

Paperback (06 Apr 2017)

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Synopsis

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Book information

ISBN: 9781781257425
Publisher: Profile
Imprint: Profile Books
Pub date:
Edition: 10th anniversary edition
DEWEY: 153.852
DEWEY edition: 23
Language: English
Number of pages: vii, 296
Weight: 334g
Height: 129mm
Width: 197mm
Spine width: 24mm