New Edition
Paperback (02 Aug 2012)
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The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
| ISBN: | 9781780875835 |
| Publisher: | Quercus Publishing |
| Imprint: | Greenfinch |
| Pub date: | 02 Aug 2012 |
| Edition: | New Edition |
| DEWEY: | 658 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 232 |
| Weight: | 258g |
| Height: | 216mm |
| Width: | 133mm |
| Spine width: | 18mm |
