The Pop-Up Pitch

The Pop-Up Pitch The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

Hardback (09 Dec 2021)

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Publisher's Synopsis

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.

The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

Book information

ISBN: 9781541774513
Publisher: Little, Brown
Imprint: PublicAffairs
Pub date:
DEWEY: 658.452
DEWEY edition: 23
Language: English
Number of pages: x, 189
Weight: 480g
Height: 238mm
Width: 152mm
Spine width: 22mm