Publisher's Synopsis
In an ever-shifting work landscape, leaders can no longer ignore their most overlooked stakeholders-their employees.
In The Employee Advantage, behavioural economist Stephan Meier explains why organizations must value their employees as much as-if not more than-their customers: those that pivot toward an employee-centric model will be more profitable, innovative, and appealing to top talent.
The good news? You don't need to start from scratch. The customer-centric tools that give you a competitive advantage can be repurposed to focus on employees.
Through case studies of Fortune 500 companies like Costco, DHL, and Best Buy as well as smaller organizations, you will learn:
* Why employees care about more than just money when it comes to their jobs-the same way customers care about more than just price
* What two mindset shifts are essential to becoming an employee-centric workplace
* How improving your employee experience will benefit your business and your bottom line
The future of work is human-centric. The companies that win in the marketplace will be those with the best employees. To get and stay ahead, businesses must embrace the employee advantage.
