The Ministry of Common Sense

The Ministry of Common Sense How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

Paperback (21 Jan 2021) | English

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How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often.

In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention.

The stories in The Ministry of Common Sense are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.

About the Publisher

John Murray Learning

John Murray Learning

John Murray Learning houses a comprehensive collection of adult learning, from languages and personal development to business titles.

Book information

ISBN: 9781529332476
Publisher: John Murray Press
Imprint: John Murray Learning
Pub date:
DEWEY: 302.35
DEWEY edition: 23
Language: English
Number of pages: 256
Weight: 300g
Height: 216mm
Width: 135mm
Spine width: 20mm