Risk - All That Matters

Paperback (26 Feb 2015)

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We are all risk takers.

In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company).

This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.

Book information

ISBN: 9781473602472
Publisher: John Murray Press
Imprint: John Murray
Pub date:
DEWEY: 302.12
DEWEY edition: 23
Language: English
Number of pages: viii, 150
Weight: 226g
Height: 179mm
Width: 129mm
Spine width: 19mm