Avedon Advertising

Avedon Advertising

Hardback (08 Oct 2019) | English

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Synopsis

The first survey of Richard Avedon's influential advertising work

Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.

About the Publisher

Abrams

Abrams

Abrams Books is dedicated to publishing visually stunning illustrated books on the subjects of art, architecture, photography, graphic design, interior and garden design, fashion, comic arts and graphic novels, sports, and general interest. Its long list of distinguished and popular titles includes The Art of Walt Disney, Earth From Above, Richard Avedon: Performance, Time: Andy Goldsworthy, African Ceremonies, Slim Aarons: Once Upon a Time, The Ultimate Picasso, Worldchanging: A User's Guide for the 21st Century, Graffiti World: Street Art from Five Continents, Things I've Learned in My Life So Far, Vanity Fair: The Portraits, Twilight: Photographs by Gregory Crewdson, Kirby: King of Comics, William Wegman Polaroids, Tony Duquette, Louis Vuitton: The Birth of Modern Luxury, Landscape Design: A Cultural and Architectural History, Golf Magazine: Private Lesson's, and the best-selling 365 and Discoveries series.

Book information

ISBN: 9781419733383
Publisher: Abrams Books
Imprint: Abrams
Pub date:
DEWEY: 779.092
DEWEY edition: 23
Language: English
Number of pages: 351
Weight: 2948g
Height: 355mm
Width: 224mm
Spine width: 36mm