Delivery included to the United States

The Illusion of Choice

The Illusion of Choice 16 1/2 Psychological Biases That Influence What We Buy

Paperback (28 Mar 2023)

Save $2.63

  • RRP $19.57
  • $16.94
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within two working days

free Reserve & collect

Copies available at Blackwell's Oxford Broad Street

Reserve in Store |  Check stock elsewhere

Publisher's Synopsis

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. 'The Illusion of Choice' identifies the 16 1/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of 'The Choice Factory', draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

Book information

ISBN: 9780857199744
Publisher: Harriman House
Imprint: Harriman House
Pub date:
DEWEY: 153.83
DEWEY edition: 23
Language: English
Number of pages: 216
Weight: 282g
Height: 136mm
Width: 216mm
Spine width: 16mm