Publisher's Synopsis
Discover how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship.
What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types--including one's own.
Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to:
- Gain insight into your own personalities
- Identify your strengths and weaknesses
- Gain a better understanding of yourself
- Understand and relate better to others
- Size up people as early as the first phone conversation
- Improve relationships with customers
- Enhance teamwork
- Eliminate mistakes in communication
- Make a great first impression
- Increase sales
Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.
