The Moral Molecule

The Moral Molecule The New Science of What Makes Us Good or Evil

Paperback (14 Feb 2013) | English

Save $3.65

  • $16.86
  • $13.21
Add to basket

Includes delivery to USA

1 copy available online - Usually dispatched within 48 hours

Synopsis

Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain.

Zak's colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.

About the Publisher

Corgi Books

Corgi Books

Corgi is an imprint of Transworld Publishers and publishes bestselling authors such as Jilly Cooper, Terry Pratchett, Frederick Forsyth and Andy McNab in paperback.

Book information

ISBN: 9780552164610
Publisher: Transworld
Imprint: Corgi Books
Pub date:
DEWEY: 302
DEWEY edition: 23
Language: English
Number of pages: 299
Weight: 214g
Height: 197mm
Width: 129mm
Spine width: 20mm