Publisher's Synopsis
This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face.
Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following:
- The dynamics and interrelatedness of the business landscape
- Interaction as the basic business process
- Business development in time and network space
- The nature of management in an interactive world
- The implications for policy-makers of the networked business landscape
