Polling Matters: Why Leaders Must Listen to the Wisdom of the People

Polling Matters: Why Leaders Must Listen to the Wisdom of the People

Hardback (19 Aug 2004)

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Publisher's Synopsis

From the Gallup Organisation - the most respected source on the subject - comes a fascinating look at the importance of measuring public opinion in modern society.

Book information

ISBN: 9780446530644
Publisher: Little, Brown
Imprint: Grand Central Publishing
Pub date:
DEWEY: 303.38
DEWEY edition: 22
Language: English
Number of pages: 320
Weight: 513g
Height: 235mm
Width: 151mm
Spine width: 30mm