Real Estate in Corporate Strategy

Real Estate in Corporate Strategy - Macmillan Building and Surveying Series

Hardback (23 May 1997)

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Includes delivery to the United States

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Publisher's Synopsis

Introduces business managers and real estate managers to the changing role of real estate in corporate business. The aim is point up the importance of real estate, not in isolation but as an integral part of corporate strategy. The book shows how new technologies are affecting the ways that businesses look upon their real estate needs and make provision for them. Specific features, such as tenures and the problems of obsolescence are addressed. Practical help is provided to assist managers in developing, presenting and implementing corporate strategy incorporating real estate. There are seven case studies that illustrate contemporary practice.

Book information

ISBN: 9780333657652
Publisher: Macmillan Education UK
Imprint: Red Globe Press
Pub date:
DEWEY: 658.2
DEWEY edition: 21
Language: English
Number of pages: 312
Weight: 648g
Height: 241mm
Width: 163mm
Spine width: 24mm